Once upon a time, Tata Motors didn’t really make a mark in the Indian passenger vehicle market, but over the past few years, they’ve been giving tough competition to their rivals, partly because of their excellent build quality. Their cars perform exceptionally well in crash tests, making them the top choice lately.December 2023, Tata Motors surpassed Hyundai in sales, becoming the second-largest passenger car company in India.
In December 2023, Tata Motors sold a total of 43,675 units in the Indian market, surpassing Hyundai, which sold 42,750 units. So, Tata has taken the lead in becoming India’s second-largest passenger vehicle company after this achievement.
Tata Motors currently sells a total of 13 models in various segments in India, while Hyundai has 10 models, including five SUVs. Tata recently updated three popular SUVs – Nexon, Harrier, and Safari. Meanwhile, Hyundai launched the new generation Verna sedan and Exter Micro SUV last year.Both companies refrained from launching new models in December, instead focusing on clearing old stock and offering discounts to attract buyers.
On the other hand, Maruti Suzuki has outshone competitors in terms of market share by selling 104,778 units of cars in December.Tata, has elevated customer excitement in the new year by launching the Electric Vehicle Punch EV. They plan to introduce more electric models in the future, including Curvv EV and Harrier EV. Meanwhile, Hyundai, a while ago, brought the facelifted Creta to the market to give Tata a run for its money.
